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Section: News > Companies
Under the new research project, the Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.
The Estée Lauder Companies' New Research Project to Decode the Scent-Emotion Connection
The Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.
Sep 9th, 2024
'Before & Aquaphor' highlights the important connection of the emotional and physical transformation that comes with skin healing.
Aquaphor Unveils First Brand Campaign 'Before & Aquaphor'
"Before & Aquaphor" highlights the important connection of the emotional and physical transformation that comes with skin healing.
Mar 9th, 2022
Shiseido Innovation Lab Will Focus on the Emotional Aspect of R&D
"We must also realize how indispensable it is to take on a more emotional approach that values a human connection when dealing with ordinary people and the market."
Mar 31st, 2015
Eco-friendly, Brazilian Culture and Emotion Among the Top Consumer Purchasing Trends
Fragrance and flavor supplier Arylessence has released a report outlining the top trends that define US consumer attitudes. These trends, which include Brazilian culture, an emotional experience and eco-friendly values, can be used by product formulators to address market demand.
Oct 22nd, 2010
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