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Beauty influencer recording makeup tutorial with ring light and lipstick
How K-Beauty Conquered 2025 Through TikTok Shop and Product Innovation
K-Beauty has captured consumers' attention — and capital. While TikTok has accelerated brand discovery, product innovation has fostered consumer engagement. Here, TikTok's Ajay Salpekar helps us dig into what makes these products so successful.
Dec 22nd, 2025
The uptick in prestige skin care sales comes at a time when brands are tapping clinically effective ingredients, holistic wellness concepts and more.
What’s Driving the Prestige Skin Care Boom and How Can Brands Get in on the Growth?
A potent blend of wellness, Gen Alpha shopping habits, emerging high-efficacy ingredients and professionally inspired beauty are creating significant growth opportunities.
Jun 24th, 2024
Woman smiling while applying skincare product with soft lighting
The Rise of Face-Grade Body Care: a Skin Care Transformation
From vitamins to fragrance to barrier defense, body skin care is undergoing a revolution.
Sep 2nd, 2025
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