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2 Results
Type: Article
Section: Formulas/Products > Formulating Basics
Consumers/Market
Formulating Demographic Beauty – From Boomers to Generation Alpha
This article is an overview of the unique characteristics, key focus and specific needs of given beauty consumer generations. It highlights biological variations as well as relevant ingredients, preferred product forms and select commercial examples.
Methods/Tools
Evaluating Claim Substantiation Data: Separating Marketing Hype from Reality
Taken from our May 2001 archives, this Formulators Forum by Ken Klein acknowledges (even back then) being bombarded by marketing claims for the latest and greatest, making him skeptical of new products. Here, he proposes a course of action.
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