Generative AI, Zero-party Data, Omnichannel Experiences and More: Drivers and Trends for Digital Tech in Beauty

Beauty Shopper in AR gear metaverse
“Companies are moving beyond the experimentation phase and are beginning to scale generative AI across the enterprise.”
Image by Summit Art Creations at Adobe Stock

Editor’s note: This first of a two-part Q&A with beauty tech visionaries uncovers drivers and uses for digital technologies in beauty. Part II explores the untapped potential and outlook for such innovations to advance product development. In this part, insights are provided by Haut.AI, MaquillAR Studio, NINU Perfume, Revieve and EveLab Insight.

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