in-cosmetics Asia 2014: 100% Free Education and 100% Inspiration

With the Asia-Pacific region already one of the fastest-growing cosmetics markets in the world, this year’s in-cosmetics Asia, the largest pan-Asian personal care ingredients show of its kind, is a must-attend event for companies looking to break into or expand their business in the region, offering unrivaled networking and educational opportunities.

For the first time in the history of the show, visitors will be able to take advantage of the 100% free Educational Programme. Also, on offer will be 1,000s of raw materials and ingredients that can be used to develop creative product concepts that meet consumer demand and expectations.

More than 400 exhibitors from countries Australia, China, India, Japan, South Korea, Malaysia and Thailand (among others) join a host of global businesses focusing on the Asia-Pacific region. New exhibitors include Bayer Material Science (China), Macrocare Tech (South Korea) and Nusil Technologies (USA); meanwhile, the event also welcomes back BASF (Germany), DuPont Tate & Lyle BioProducts (USA), Ingredients Plus (Thailand) and Solvay (Singapore).

Japan Country Focus

Japan ranks as the world’s 4th largest cosmetics market with value sales at US$39 billion. Renowned for quality, innovative ingredients and finished products, it is famous for its ritualistic and purifying beauty routines. It’s now also a country with an ageing population. These trends and more will be explored as part of this year’s Country Focus on Japan.

Visitors can follow the Japan Product Trail to ensure they get a good flavour of how Japan is shaping today’s cosmetics and personal care market. The trail will lead them to exhibitor stands where projects inspired by the land of the rising sun will be displayed. Making it easy for visitors to target exhibitors from Japan, a Japan Pavilion will house exhibitors hailing from this innovative country.

Attendees can also hear from experts in the Marketing Trends Presentations where sessions will examine the country’s leading growth areas—from natural beauty formulas and eco packages to all-in-one products and, of course, anti-ageing. It’s also important not to forget that Japanese men are almost as interested in skin care as their female counterparts, another topic set to be explored.

Innovation, Ingredients and Insight

The Educational Programme at this year’s show includes several new additions. A purpose-built Interactive Formulation Lab, complete with lab equipment, is exclusively for formulators, R&D, technicians and chemists. Sessions hosted by the likes of BASF, Dr Straetmans, Gattefossé and Lipoid Kosmetik will cover a range of disciplines to hone skills and impart best practice knowledge on developing formulations.

Smell is one of the most important senses for consumers in beauty and skin care, and the new Fragrance Zone will provide a dedicated space where visitors can source fragrance ingredients, as well as discuss the technical challenges involved with adding fragrance to beauty and personal care products.

Visitors can draw on global expertise that will improve knowledge about new trends, markets and regulation and provide inspiration for new product development.

In addition to sessions on Japan, topics covered in the Marketing Trends Presentations include Global Trends in Personal Care: Opportunities for the Future from Kline & Company, Trends to Watch in Haircare from Daniel Bone of Datamonitor, and Global Trends in Anti-Agers from Pei Ying Loh of Euromonitor.

Dr. Alain Khaiat from Seers Consulting will lead a panel discussion on Wednesday 5 November on ASEAN Economic Community Opportunities and Challenges. With harmonisation due for 2015, this will be a timely debate that will highlight how the industry can take advantage of reduced tariffs and abolished technical barriers to trade, while also cover issues surrounding deviation from the agreement and solutions to combat this.

On the morning of Thursday 6 November, Regulatory Presentations will help visitors ensure products are compliant. Dr. Khaiat will provide an overview of the different regulatory models that are prevalent across Asia, while Belinda Pilmore of the Institute of Personal Care Science will offer advice on regulations in the U.S. and Europe for those visitors thinking about exporting to these markets.

Product Innovations That Will Change Your Tomorrow

The perfect launch pad for the latest ingredient creations and the smartest way to source new products on the market is to visit the Innovation Zone, with all products on display either exclusively launched at the show or within eight months of the event. On the second day of the show, three exhibitors will be crowned winners of the Innovation Zone Best Ingredient Award 2014. The Mintel beauty team will also be on hand for a series of interactive demonstrations, with a special focus on products that promise to protect the skin against the impact of pollution, stress and UV.

For more in-depth information from exhibitors, visitors can attend Innovation Seminars, where raw material and ingredient innovations will be put under the spotlight.

Products Trails are a popular feature of in-cosmetics Asia. This year visitors can use the trails to pinpoint exhibitors in four key categories: Moisturisers (New), Emulsifiers (New), Skin-Whitening and Anti-Ageing. Selected by market experts, these trails showcase exciting ingredients and technologies that will allow formulators to push the boundaries of product development.

Sarah Gibson, exhibition director, in-cosmetics Asia said: “This year we’ve added new elements to offer businesses practical, hands-on education and guidance from some of the industry’s leading experts. The 100% free Educational Programme is also a first, offering visitors the depth and breadth of market insight, advice and expertise to help them to ensure their products are not only in line with consumer trends and expectations but also meet the increasingly stringent product and ingredient regulations.”

Co-location: COSMEX

For the first time COSMEX (the new international exhibition on cosmetics manufacturing, packaging and labelling technologies and OEM/ODM services) will take place alongside in-cosmetics Asia. Bringing together professionals involved with manufacturing, packaging and outsourcing personal care and cosmetics products, this co-location with in-cosmetics Asia means visitors can source everything required to launch a successful product to market.

Find our more and register for free show entry at in-cosmetics Asia.


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