Estée Lauder has announced that Amber Garrison has been named global brand president, Origins, and Corey Reese has been promoted to senior vice president, GM, Bumble and bumble, effective July 1, 2022.
Garrison will be responsible for driving Origins’ short-term and long-term strategy and setting the brand on a path to win globally and in key markets. She will focus on elevating brand equity, broadening consumer reach, and driving the brand’s innovation and hero product strategies to the next level.
Garrison joins Origins from Bumble and bumble, where, as global brand president, she led the transformation of the brand into a growth engine for the company. Prior to Bumble and bumble, she held the position of vice president, corporate strategy where she led the development and deployment of ELC’s corporate strategy and 10-year strategic compass.
Reese will lead the brand strategy and work closely with his leadership team to accelerate fast-growing consumer segments, channels and markets; spearhead new product and commercial innovation with a focus on hero products; and further strengthen Bumble and bumble’s digital footprint.
Most recently, Corey has supported M∙A∙C, Clinique, Tom Ford Beauty, Smashbox, Glamglow and Too Faced as vice president, strategic initiatives and business operations.
During his tenure, Reese was instrumental in ELC’s makeup recovery strategy, resulting in a successful rebound for the category post-COVID.
Jane Hertzmark Hudis, executive group president, said, "These appointments reflect our company’s commitment to enabling top talent with meaningful career growth opportunities and demonstrate the company’s unwavering confidence in their leadership to further maximize the growth potential of each brand."
