Beraca has opened its first US subsidiary in Bridgewater, N.J., USA. The new office expands Beraca's international strategy and aims to strengthen trade ties with the North American market.
Bridgewater was chosen as the new branch for its proximity to the US cosmetic companies. Therefore, the company hopes to use the new branch to optimize service and expedite product delivery to its North American clients.
Dawn Thiel Glaser has been named business director of Beraca USA. She has over 20 years of experience in the personal care industry with DowBrands, Collaborative Laboratories and most recently Glenn Corp. Glaser also served as secretary at the Society of Cosmetic Chemists.
!['Snoopy and Woodstock are cherished [characters] across generations and pairing them with our most-loved body care essentials creates a collection that feels classic with a modern twist. This launch is about celebrating our community with something unforgettable while starting an exciting new era for the brand,' said Luis Garcia, Chief Marketing Officer.](https://img.cosmeticsandtoiletries.com/mindful/allured/workspaces/default/uploads/2025/10/tree-hut-peanuts-fullcollection-fall26-1x1-1253.lGcuurUszp.jpg?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
