In this episode, host Emily Little sits down with Michael Lull, director of marketing for personal care at Ashland, to discuss the evolving challenges faced by personal and beauty care formulators.
Formulators are increasingly caught between the demand for superior product performance and complex requirements, including sustainability, strict microplastic regulations, sensory trade-offs, and simplified ingredient lists. Ashland addresses these dilemmas through innovation platforms designed to elevate formulations to the next level by delivering versatile, high-performing, and sustainably-derived solutions.
The conversation dives into Ashland's latest platform launches, including the stabileze polymer and the company's super wetters. These products are not only replacing current ingredients, but displacing them as superior options.
