This podcast is sponsored by: BASF Corporation
"Consumers are looking for ingredients that they feel really confident in, not only in efficacy but also sustainability. So this is really driving that need for bio-based, biodegradable and traceable solutions that still remain effective in delivering those cosmetic benefits that consumers expect from their personal care products," Hannah Cwienkala, marketing manager, sun and skin care, NA, BASF, said in this interview detailing Verdessence, a versatile biopolymer from BASF.
Michael Lull, head of technical service, personal care, NA, BASF, added: "Polymers are kind of like a first date. They're your introduction to the product. . . how your product sits in the jar, how it's dispensed from a package... the way if feels when you first rub it in on your skin. It's really your first tactile impression of a formulation."
Learn more about the potential uses and applications of Verdessence in this exclusive podcast sponsored by BASF. Register to listen, it's free.