Hero Cosmetics has launched the Bright Eyes illuminating eye cream to improve the appearance of dark circles.
In 2022, Spate reported that, "on average, there are 1.6K searches every month in the U.S. for serum concealer," representing 133.5% growth year-over-year. The firm added, "Searches for brightening, glowing, lifting and youth reveal the benefits that consumers are searching for when it comes to serum concealer."
The Bright Eyes packaging includes a cooling stainless steel applicator, while the formulation comprises brightening niacinamide, smoothing caffeine, and a lumenizing tint to color correct and illuminate the skin.
Users dot the formulation under the eyes and then blend with the applicator.
The brand also offers the Mighty Patch for Tired Eyes, a cooling, depuffing hydrogel under-eye patch.
The patches comprise hydrating tri-hyaluronic acid, energizing niacinamide, and moisturizing and calming panthenol and allantoin.