Safe synthetics are ingredients that have been developed or enhanced to improve the overall experience, efficacy, and outcome for the user. With a long history of safety, reliability and applicability, a wide variety of synthetic ingredients have been studied, tested, and proven safe and efficacious over decades of use in beauty and personal care (BPC) products.
Technology has enabled brands to efficiently and effectively produce ingredients replicated from various parts of plants. Combining the best of both nature and technology, today, we can sustainably utilize the beneficial elements of these plants. Simultaneously, we can protect land and water resources needed for food growth and harvesting.
Natural structuring agents can suffer several ethical and environmental drawbacks relating to ingredient integrity and sustainable practices. Depending on the application, potential allergens in some individual ingredients and contaminants can be present due to farming practices that need to be eradicated. Safe synthetics can also offer batch-to-batch consistency, whereas natural materials are often impacted by the growing cycle, affecting their activity levels.
Safety is of paramount importance in BPC conceptualization, formulation, and production. With sustainability, environmental protection, and eco-consciousness also at the top of consumers' priorities, consumers are increasingly considering the impact ingredients have on ourselves, our communities, and our earth.
As consumers demand complete transparency that extends beyond labels and claims, brands need to provide comprehensive information on the entire supply chain and product lifecycle, from raw material sourcing, ingredient provenance, ingredient circularity, manufacturing processes and testing.
Putting safety and sustainability first, 61% of adults say it is important to buy from ethical brands. The Soil Association reveals that research indicates how 76% of consumers feel misled by some beauty labels. A lack of clarity around terminology, labels and claims creates urgency within the BPC industry to offer guidance and definitions on their products’ ethical nature.
Consumers are becoming more conscientious of BPC product ingredients and search for products that emphasize their safety-conscious attributes. Describing COVID-19 as a “catalyst for clean”, Clare Hennigan, a senior analyst at Mintel adds: “To avoid distrust, brands must educate consumers about the benefits and stability of synthetic ingredients, while providing evidence and certifications/seals of approval that denotes product safety.”
Looking ahead, “the future of clean ingredient formulations will rely on safe synthetic ingredients, which
Conscious consumers are actively searching for beauty buys that ensure safety, consider the environment and their overall ethical impact. With 2019 hailed as the Year of Vegan by the Economist, vegan BPC products are at the center of eco-ethical products containing safe synthetic ingredients that offer sought-after sustainable and sincere solutions.
For those seeking vegan claims, safe synthetic ingredients can be an excellent alternative to traditional ingredients like beeswax. The launch of Croda Inc’s Syncrowax™ SB1 in 2020 answers these calls with its vegan-suitable synthetic beeswax, which is 99% naturally derived and 100% non-animal derived.
The non-GMO waxes and emulsifiers are specially blended to provide a vegan suitable alternative to natural beeswax. The synthetic alternative to natural beeswax is RSPO certified, ensuring that the raw materials’ natural origin have been carefully sourced.
With IECIC and Reach certifications, Croda’s vegan suitable alternative to natural beeswax has wide-reaching applications in personal care, skincare, and color cosmetics.
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