Time is money when it comes to efficient beauty routines and the modern consumer is more and more adept at saving both without compromising on quality. The beauty industry needs to address these demands but faces even more challenges. Modern product protection is key to meeting the requirements of both consumers and formulators.
The challenges facing the cosmetic industry have grown steadily in the last few years. It is assumed that new products are effective and innovative; the market and its trends are becoming increasingly fast-paced. National regulations must be followed and regional preferences need to be satisfied. Then, of course, costs are also a crucial factor in product development.
Formulators are at one end of this process with consumers at the other and they have completely different expectations for what a beauty product should do.
Lean Formulas and Optimized Consumer Experience
Balint Koroskenyi, Global Product Manager Product Protection at Symrise, explains, “Consumer demands are manifold and highly dynamic. They demand safe and long-lasting products, which involve efficient product protection ingredients that prevent microbial growth. At the same time, they expect ultimate efficacy and care—ideally combined with a lean and possibly even green formulation.”
This is why multifunctional ingredients play a key role. These multitaskers keep formulas lean and help formulators to reduce the overall number of ingredients while maximizing formula benefits and optimizing the consumer experience.
Multifunctionals—such as Hydrolite® 7 green, the latest sustainable innovation from Symrise—enhance the product protection system, helping to keep cosmetic products safe and stable, and adding value to a formulation. They stabilize emulsions, act as an antioxidant or make antioxidants more effective, modulate sebum and reduce malodors. Balint Koroskenyiadds, “As is the case with Hydrolite® 7 green, multifunctionals can even maximize sustainability along the entire supply chain.” To the delight of formulators, most multifunctionals are easy to formulate with and offer good compatibility.
Multifunctionals: Deliver More with Less
On a product level, multifunctionality is not a novel trend. The first 2-in-1 shampoos arose in the 1980s and were the start of an ever-growing demand for refreshing and unexpected combinations. Today, this concept can be found in many categories and has been expanding from mass brands to prestige products.
When it comes to formulation, the multifunctional approach is clearly rooted in the DNA of Symrise’s Cosmetic Ingredient division. As early as 1992, they created Hydrolite® 5, a powerful multifunctional that enhances product protection. Since then, Symrise has continued to innovate in the world of product protection and multifunctionals with a steady stream of product launches.
Facilitating Product Development: HOGO
To ensure that multifunctionals meet current consumer demands and regulatory requirements, Symrise has set up a unique platform to facilitate product development. HOGO is a comprehensive database that allows formulators to immediately obtain suitable solutions for preserving cosmetic products, meaning ingredients combinations plus efficacy data and information on the doses of ingredients.
Yohanna Sander, Director Global Product Management Product Protection at Symrise says, “Everything we develop and deliver is based on a unique understanding of what the consumers of today want. More importantly, we also understand the balance that exists between consumer expectation and the formulator’s reality, and we always aspire to create solutions that address the needs of all parties involved.”
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