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Thinking about products, consumer happiness is an outcome of consumer perception. And as the industry knows, consumer perception is crucial to product success. It’s the difference between skepticism and trust, like and dislike, and, ultimately, the sale or no sale
Differing amounts of Fischer-Tropsch (FT) wax were used in petroleum jelly and final cosmetic emulsions to evaluate moisturizing effects in skin. FT wax was shown to perform as well or better than traditional mineral-derived products.
This article reviews and assesses damage types caused to hair before and after artificial coloration, i.e., by bleaching, perming, heat treatment, UV exposure and shampooing, to compare how they impact color durability individually and combined. Formulation emerges as the key to designing shampoos that efficiently deliver actives to improve color protection against these and other damage types.
This exploratory study investigates how consumers perceive age, using objective and subjective approaches. Results of this study suggest that when a subjective approach is implemented for age determination, subjects affix their emotions to the evaluation. The reverse logic was applicable for the expert and naïve grader methods, as grader results appeared more neutral than the self-assessment.
Although this author cannot deny that moisturization capabilities can provide relief for those who suffer from flaky, itching or irritated and dry skin, it would be careless not to acknowledge the marketing-based beguilement within this moisturization sector.
Water content, surfactants, thickeners, actives, nanoparticles and skin penetration were among the hot topics presented at the biennial XXI COLAMIQC congress of the Latin American and Iberian cosmetic chemists. Held May 14-16, 2013, in São Paulo, technical sessions were paired alongside the FCE Cosmetique exhibition and trade show for both the cosmetics and pharmaceuticals industries.
Here, the author compares two methods to determine the maturity of corneocytes based on their cross-linking that could be used to evaluate the anti-aging effects of molecular agents. The first utilizes microfluorometry, while the second involves F-D curves generated via contact mode AFM. Both methods successfully detected differences in mature or immature corneocytes with 95% confidence.
It should perhaps go without saying that consumer products are sold using consumer language. Market researchers and consumer scientists spend a great deal of time studying their target audience and learning this vocabulary, which subsequently allows the recounting of product benefits in the same terminology.
Researchers from the University of Aveiro, the University of Coimbra and the University Hospital of Coimbra have developed a dendritic cell-based test for skin sensitizers that can serve as an alternative to animal testing.
Beiersdorf has created a new method of skin analysis to help it develop new skin care products.