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Cosmeceuticals: Endangered Species?
Posted: April 8, 2008
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The cosmetic industry can also get more for less. When formulators formulate cleverly, they use significantly lower amounts of active ingredients without any loss of efficacy. The trick is to find, for the active ingredient, the minimum concentration with maximum activity (MICMAC). Rather than spending time inventing new nonsense words like cosmeceuticals, neutraceuticals, botaniceuticals, naturaceuticals, organoceuticals, nanoceuticals, oligoceuticals, pepticeuticals and vitaceuticals, the industry should invest time and money in identifying MICMACs. This will contribute to increasing the company’s profits as well as contribute to waste reduction, sustaining the environment. This will happen, but it is uncertain when.
For those who are not yet convinced, watch a man or active ingredient continue to behave chauvinistically and see how long they last. In my opinion, cosmeceuticals are no longer sustainable; therefore, the industry should MICMAC its active ingredients and in doing so, sustain the environment.
I dedicate this column to all smart cosmetic formulators that help to sustain the environment as well as company profits--female or male, as long as you are smart, because only then are you sustainable.
Prof. Johann W. Wiechers, PhD
Technical Adviser, Cosmetics & Toiletries magazine
Independent consultant for cosmetic science, JW Solutions