Six Common Criteria for Cosmetic Claims in the EU

Claims on cosmetic products are an essential way for cosmetic manufacturers to explain to their customer what the product does and why they should buy it instead of something else. If a manufacturer makes false or misleading claims, they are likely to alienate their most precious asset, the loyal customer. However, one person’s inventive presentation of their product’s credentials may be another person’s misleading claim; therefore, certain rules must be established to draw the line.

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