Keeping a pulse on the industry is a surefire way to maintain relevency in a market constantly flooded with new cosmetic formulas claiming to be the next big trend. What does indeed set trends is not entirely the consumer nor the companies pushing a product, but a combination of both as well as social media influence and a touch of luck.
Having an idea before the formulation process begins of what is popular in the industry can be an excellent way to ensure a product is popular, however relenvancy can fade in an instant and if not timed or well-researched enough, your latest ingredient could fall short.
This made us wonder...
How Frequently do you Conduct Market Research Before Initiating a Formulation Project?
58% of you said Always, 28% of you said Occasionally, 14% of you said Rarely/never.
Check back on Tuesday for another 1-click poll!
