in-cosmetics Global has expanded its educational programs for this year’s event at the Paris Expo Porte de Versailles, France from 16-18 April 2024.
This year will present opportunities to explore cosmetic science, innovation and market intelligence in the personal care industry. From the Marketing Trends presentations and sessions and the newly expanded Sustainability Zone, to the technical seminars and interactive Formulation Lab.
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Marketing Trends Theatre
Opening day one of the marketing trends program, Povilas Sugintas, senior consultant – beauty and fashion at Euromonitor International, will lead a session on European Beauty and Personal Care market trends 2024+. This talk will delve into evidence-based insights into the psyche of beauty consumers, exploring consumer trend analysis across the EU and emphasising critical market areas experiencing growth and presenting opportunities, as well as bottlenecks.
Nikola Matic, vice president at chemicals, market research at Kline & Co., will highlight some of the defining aspects driving demand for personal care ingredients in the presentation 2024 and beyond: Where is the personal care ingredients market at, and where is it headed?’
Day two of the marketing trends theatre will host an interactive panel discussion on Science-backed beauty vs misinformation. Barbara Green, senior director, Kenvue; Seongmin (Mike) Sohn, CEO and representative consultant, REACH24H Consulting Group, Korea; Michele Superchi, vice president of BeautyStreams; Nikola Matic; Povilas Sugintas; Mojgan Moddaresi, Ph.D., managing director, PharmD, FRSB, CBiol, MRSB of Personal Care Regulatory Ltd.; and Belinda Carli, B Nat Therapies; Dip Cos Sci, director at the Institute of Personal Care Science, will discuss the challenges of debunking these claims, bridging the gap between R&D and marketing and leveraging technology to further drive evidence-based skin care to consumers.
For attendees looking to learn about the latest regulatory changes in the Chinese beauty market, April Guo, personal and home care division, General Manager at CIRS-REACH Group will lead a session on Chinese regulatory updates, while Amarjit Sahota, founder at Ecovia Intelligence, will guide visitors on Sustainability Schemes & Ethical Labels: Trends and Outlook in the cosmetics industry.
Sustainability Zone and Sustainability Zone Forum
The expanded sustainability zone is intended to inspire, provide information and identify opportunities for brands to minimize their impact on the environment. The zone encompasses several features, including the sustainability display and theatre, the sustainability pavilion and the new sustainability zone forum.
The introduction of the sustainability zone forum, a one-day program hosted in the Pegase Theatre, will explore the eco-evolution of the cosmetics industry. Presentations will take place from spokespeople at Syensqo, Expressions Parfumées, OLVEA, RSPO and more. Here, speakers will look at the industry’s efforts towards more sustainable business structures and offer advice for business owners looking to implement greener practices.
Notably, Emilija Balsyte, fashion and beauty analyst, Euromonitor International, will deliver the results of the research company’s recent report during Euromonitor's sustainability report. Paul Jenkins, founder and managing director at ThePackHub, will navigate the cosmetics packaging landscape in Embarking on a journey of innovation: Navigating the future of sustainable cosmetics packaging and Jolene Maloney, marketing manager, sustainability for consumer care at Croda, will speak on Reducing the carbon footprint of beauty.’
Technical Seminars
Visitors can explore personal care technologies in more than 90 technical seminar’s across the three-day event. Must-attend sessions include Anti-aging: Top to bottom by Joonseok Cha, research director at The Garden of Naturalsolution; Multifunctionals for all shades of beauty by Sabrina Mizael, senior global product manager at Symrise, and many more.
The Formulation Lab
The two purpose-built, fully equipped laboratories located on the show floor will offer up to 27 interactive, hands-on experiences in formulation techniques and practices, managed and presented by the event’s technical advisor, Lorna Radford – the award-winning cosmetic scientist, founder of Enkos Developments and Member of the Society of Cosmetics Scientists (SCS) education committee.
Leading a masterclass on Dive into a new skin cleansing era with the brand-new sustainable rheology modifier from LLS beauty will be Sophie Crabeil, EMEA technical service at Lubrizol Life Science. Here, visitors can discover how to formulate Magic Gold Sparkling Body Wash with a honey-like flow, remarkable clarity, excellent suspension and ideal viscosity at low pH.
With over 30 years of experience working for Clariant in consumer care, Ute Back, technical application manager, personal and home care at Clariant, will introduce attendees to how naturally impactful ingredients can be applied to industry trends like skin cycling with their desirable efficacy and sensory elements, during the session Formulate to recalibrate: Unveil your post-show glow.
On the final day of the show, Morgane Le Meur, associate technical service and development specialist at Dow, will guide formulators toward creating a gentle and moisturizing night cream tailored for sensitive, dry-prone skin during the session, Unlocking the secrets of sensitive skincare: Rediscovering silicone ingredients.
Speaking on the comprehensive schedule of events, Roziani Zulkifli, event director, in-cosmetics Global, commented: "Delivering a generous range of insightful presentations and hands-on lab sessions led by experts leading the industry is incredibly exciting. Seeing our visitors delve into the latest topics impacting the industry and formulating their own products is a huge part of the show and what distinguishes in-cosmetics Global as the leading industry event."
in-cosmetics Global returns from 16-18 April 2024 at the Porte de Versailles, Paris. For more information and to register to attend, visit here.
