Truly Beauty has announced the appointments of Kamilla Khanbalinova as chief sales officer and Nick Bracken as chief operating officer.
Khanbalinova spent 20 years overseeing sales growth and strategies at Amorepacific US, Inc.
In her role she will be tasked with driving revenue growth, expanding market share and solidifying Truly's position as an industry leader.
Bracken joins Truly from Glow Recipe. As chief operating officer, he will work to establish a robust global infrastructure with a focus on the supply chain and operations, while implementing future-oriented processes to facilitate international retail expansion.
Khanbalinova said, "I am thrilled to be part of such a dynamic and innovative brand. Truly's reputation for crafting unique products and pioneering the modern idea of beauty is impressive. I look forward to contributing to its continued success and pushing boundaries in the self-care prestige space."
Bracken said, "The cross-functional relationship between Head of Retail and Operations is pivotal for any rapidly growing company. Partnering with Kamilla is key to elevating Truly. We're not just growing fast, but smart and profitably—a challenge we're excited to take on."
Truly's founder, Maxx Appelman, said, "We are delighted to welcome Kamilla and Nick to our esteemed team. Their extensive experience collaborating with top players in the beauty industry showcases their exceptional capabilities. Kamilla's role in managing and growing Amorepacific's US portfolio and Nick's global operational leadership at Glow Recipe signifies a momentous stride in our commitment to strategic and unstoppable growth."
CEO Freddy Wolfe adds, "With Kamilla spearheading our sales team, we are poised for remarkable achievements and elevated prominence in the beauty industry. Nick's strategic vision equips Truly to fortify a global supply chain, supporting sustained exponential growth annually."
