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Bold Strategy Builds on Clariant’s Presence in China

May 2, 2016 | Contact Author | By: Kevin Campbell
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Clariant is implementing a new strategic frame work that focuses on five local components—local insight, competitiveness, empowerment, innovation and partnerships—to progress its commitment to becoming a China Insider.

“China is a decisive market for Clariant. When we look at the specialty chemicals market in China, we expect growth of about 7% per year. There is a clear trend for more consumption driven growth, with increasing consumer demands and a shift towards innovative products and service offerings,” said Christian Kohlpaintner, member of Clariant’s executive committee. Kohlpainter has relocated to China, effective today.

According to a news release, Clariant’s strategy includes:  

  • One Clariant Campus, a key project in Shanghai that is intended to step up local innovation and will house Clariant's new Greater China regional headquarters. Ground-breaking for the new facility is set for the end of 2016.
  • Aggressive investment in China, with 40 % of the company’s global investments in 2017 set to happen in China.
  • Products and solutions that reflect local insight into anticipating early the trends now impacting China's market segments.