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C&T magazine Announces International Technology Award Finalists
Posted: August 13, 2008
page 2 of 2
Finalists for New Technology Launch
Sederma has been nominated for its Essenskin campaign. Essenskin is a cosmetic active ingredient designed for 60+ skin care. According to the company, cosmetic care for very mature skin needs to fulfill three objectives: procuring skin comfort; combating saffing, dehydration and dull complexion; and remaining as close to natural as possible. To reveal the antiaging efficacy of Essenskin, the company evaluated a typical parameter of youth skin transparency with a Goniophotometer, a new device measuring light reflectance on skin. The campaign for the product involved a marketing datasheet, a powerpoint presentation, exhibitions, the company's Web site, antiaging market trends, advertising, conferences, seminars and a press kit.
BASF AG also is nominated in this category for its Linefactor campaign. Linefactor is an aqueous hibiscus extract, rich in amino acids, that is said to act as a biomimetic agent of the natural protection exerted by proteoglycans as they bind fibroblast growth factor-2 (FGF-2) in the skin. FGF-2 is involved in crucial steps of the skin metabolism, making it one of the best candidates among the family of growth factors to rejuvenate the skin. However, proteoglycans are subject to age-related degradation that reduces the presence of FGF-2. According to the company, the ingredient opens new territories in antiaging treatment. The company tested the ingredient on a panel of 50 volunteers for three months to report that the ingredient improved skin density, skin texture, firmness, density and the appearance of wrinkles. The ingredient was promoted in print advertising and on the company's Web site.
The New Technology Launch Award acknowledges the uniqueness and impact that a new technology launch (marketing campaign) has made on the industry.
Submissions were reviewed by a council of R&D experts at leading cosmetic and personal care companies who chose the top finalists in each category. The winners will be announced at the HBA Industry Awards Dinner Sept. 9, 2008, in New York City, and also will be profiled in Cosmetics & Toiletries magazine.