Royal Aromatics Inc. (Neptune, N.J.) announced that a partnership with Turkish Rose producer Ercetin Gülyagi Co. to distribute Ercetin Gülyagi Rose products to the North American market. In addition, Ercetin Gülyagi will manufacture and distribute Royal Aromatic Fragrances in Turkey to support the Turkish and Middle East soap, cosmetic, personal care and functional product markets.
Jack Corley, president of Royal Aromatics, said in a press statement: “Our decision to embark on this reciprocal relationship with Ercetin Gülyagi makes strategic sense to Royal as we continue to expand and strengthen our position as a leader in natural/organic ingredients and fragrance development in North America. We will work closely with Ercetin to develop new products as well, as the need and demand for value added natural personal care/fragrance products continues to evolve and grow. Finally, we are delighted to have Ercetin represent our fragrance market development interests in Turkey and the Middle East as this fits perfectly with our Global expansion goals which began last year with our entry into China.”
Nuri Ercetin, president of Ercetin Gülyagi, added: “We have done our best for our customers to help them create unique, inspiring fragrances with our products and technology as building blocks. Fidelity to nature has always been our main motive. The soul of our alliance will further strengthen our capabilities to meet the demands of consumers worldwide with our expanding natural/organic product range. This will also allow us to develop superior products for our clients and reinforce our leading position in rose industry.” Royal Aromatics is a leading creator and manufacturer of natural and certified organic fragrances used by personal care companies to impart or improve fragrance in a variety of personal care products.