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in-cosmetics Asia 2013: a Hub for Innovation and Debate
Posted: July 31, 2013
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In addition to the workshops, a series of free-to-attend Marketing Trends Presentations and Innovation Seminars take a closer look at emerging trends and new ingredients and technologies.
This year’s Marketing Trends Programme is packed full of sessions designed to help prepare and build effective marketing plans. Alongside the sessions on South Korea, highlights include 2015 Colour Cosmetic Trends by Antoinette van den Berg, Future-Touch; Oils, BB, Scalp Treatments – What’s Hot and What’s Next in Haircare by Vivienne Rudd at Mintel Beauty and Personal Care; The Flourishing Personal Care Market in Asia – What’s the Recipe for Success? by Nikola Matic of Kline; and a session by Rachit Daval at Happy Marketer on Digital Marketing Strategies For Global Cosmetic Brands in 2014.
Designed to offer more in-depth insights into the latest ingredients and technologies available to manufacturers, the exhibitor-led Innovation Seminars put innovation at the top of the agenda. The sessions cover a range of hot industry topics including: Hair Split-End Mending With Polyelectrolyte Microgel Technology by Ashland; Anti-Oxid’aging: A New Route To Fight Against Skin Burnout by Solabia Group; and Not Only Whitening But Also Transparent Brightening by Ichimaru Pharcos.
The show floor is also a hive of activity with plenty of opportunities for visitors to gain the most of their visit to this year’s in-cosmetics Asia.
New Product Trails have been introduced to help visitors pinpoint exhibitors across key product categories including anti-acne, anti-ageing and skin whitening. The Packaging Zone also makes its first appearance at the show to provide those involved in purchasing packaging materials with a dedicated area to meet suppliers from across Asia and beyond.