Kline & Company's recent blog post states that consumers in Indonesia feel the desire to adopt professional beauty services and are willing and able to spend money on their appearance, especially for salon hair care. Although the Indonesian hair care market is still modest in size—being less than 5% of the U.S. market—it has enjoyed a CAGR of almost 10% since 2007.
According to the blog, the "Korean pop" phenomenon known as K-pop, involving striking hair styling and makeup, has spread among the country’s youth, which has led to an increasing demand for salon products and services. After hair coloring products, straightening and perming products are second in demand.
This content is adapted from an article in GCI Magazine. The original version can be found here.