Amine oxides ahve been well-known to surfactant chemists for decades. In the mid-1960s, I was just getting started in theis industry as a technician working for Lever Brothers in scenic Edgewater, New Jersey. Around this time, Lever Brothers launched a unique, two-phase shampoo, "Twice as Nice," which used amine oxides as a multifunctional material-a conditioning agent, cleanser, couple, clarifier and emulsifier.
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