Perfumer Harvey Prince, in conjunction with scientists at Rutgers University, has created what he deems as the first antiaging perfume—Ageless Fantasy. The scent is based around principles of natural biochemistry, to make the wearer smell eight years younger.
According to the company, the perfume "defies your skin's natural age-revealing scent." The tropical flavors of pineapple, mango and leafy greens reportedly gives the wearer the comforts of childhood. Pink grapefruit, pomegranate, jasmine and musk are also said to conjure thoughts of youth and joy.