The success of products containing AHAs has inaugurated a new era in skin care technology. The products themselves are doing well in the marketplace, but that's not the whole story. Through advertising, magazine articles, Internet chat and personal experience, the public has become aware of the importance of a specific group of "active" ingredients that bring about a positive response in the skin. A corollary is the expectation that additional active compounds will be introduced, leading to additional benefits in the properties and appearance of the skin. The performance standard for modern skin products is inching upward, and effective ingredients are leading the way in meeting ever more demanding consumer expectations.
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