Build a solid foundation in science, formulation and product development—find out more!
Most Popular in:
BASF Launches a UV Filter, Anti-aging Formulation Concepts, BB Cream Pigments an Under-eye Sea Extract and More
Posted: April 10, 2013
page 2 of 2
Among the cosmetic actives that will be displayed, Beauty Creations will introduce a sea vegetal extract that visibly improves the under-eye area in a comprehensive manner while reducing dark circles and smoothing out fine lines.
As part of the second level unveiling of the company's Care Creations brand, BASF will unveil a new formulation concept that goes beyond looking at consumers’ demands from a bird’s eye view. People around the world are characterized by their diverse lives, whether their culture, environment, interests or even opportunities. Each person plays many roles throughout the day, whether going to work, taking care of their children, going out for dinner, enjoying a hobby or learning a new skill. By discovering the stories of real people, BASF understands their multifaceted daily needs, which is paramount to the success of their cosmetic products. BASF’s new concept is filled with different cosmetic products that have been inspired by people’s diverse daily lives.
Looking young, attractive and healthy is becoming increasingly important to people of all ages. However, the aging process varies considerably among individuals, depending on factors such as lifestyle, environmental influences and genetic predisposition. Furthermore, everyone’s skin is unique: its individual demands vary from one person to the next, regardless of age. That is why BASF has developed a skin care concept that comprises well-designed sets of formulations that focus on fundamental anti-aging measures–prevention, maintenance and correction.