What it Means to be 'Green'

Aug 1, 2013 | Contact Author | By: Arthur Georgalas, Georgalas Endeavors
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Title: What it Means to be 'Green'
greenx naturalx sustainabilityx eco-friendlyx renewablex certificationx
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Keywords: green | natural | sustainability | eco-friendly | renewable | certification

Abstract: Formulators of natural personal care products have the same lament as Kermit the Frog—i.e., “It’s not easy being green.” So before proceeding into the ever-unpredictable product development process, claims must be established as to what the final product aims to fulfill—especially in order to direct efforts toward the desired “green” claim for sustainable, natural, organic, etc.

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A Georgalas, What it Means to be 'Green', Cosm & Toil 128(8) 560 (2013)

Market Data

  • Global demand for organic personal care was more than $7.6 billion in 2012, and is expected to reach $13.2 billion by 2018.
  • The global organic market has grown due to increasing consumer concerns regarding personal health and hygiene.
  • Widening distribution channels and new product development have contributed to growth.
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Formulators of natural personal care products have the same lament as Kermit the Frog—i.e., “It’s not easy being green.” So before proceeding into the ever-unpredictable product development process, claims must be established as to what the final product aims to fulfill—especially in order to direct efforts toward the desired “green” claim for sustainable, natural, organic, etc. Boundaries must be defined and agreed upon, including what guidelines should be followed if a consensus does not yet exist among all the stakeholders. Agreement should even be reached within one’s own development group by asking: What do our customers want? What are our competitors doing? What do our suppliers recommend? What do the regulatory agencies tell us? Reviewing the available resources and examples to assess varying perspectives can provide an overall picture and assist in forming a consistent internal philosophy for future planning.

Planning Resources

Clearly, making choices early in the product development process eliminates midstream changes that can derail a smooth ride to the goal, and resources such as The Twelve Principles of Green Chemistry1 can help in product planning. For instance, with the industry already under scrutiny by consumers, colleagues and regulatory agencies worldwide, cosmetovigilance2 using and designing safer ingredients and products is key. Three additional green chemistry principles that surface are designing for energy efficiency (i.e., reducing one’s carbon footprint), using renewable feedstocks such as sustainable vegetal derived ingredients, and designing for biodegradation.

These principles impact decisions in formulation, ingredients and methods, and further influence what ingredient suppliers develop and market to formulators, who in turn hope to make products that consumers want and judge as being effective in delivering benefits they desire and satisfying their varying levels of need to be green.

Excerpt Only This is a shortened version or summary of the article you requested. To view the complete article, please log in or create an account. Registration is Free!

This is an excerpt of an article from GCI Magazine. The full version can be found here.

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Footnote (CT1308 Georgalas)

a Amiperfect (INCI: Gaultheria Procumbens (Wintergreen) Leaf Extract) is a product of Alban Muller International, www.albanmuller.com.

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Bio: Arthur Georgalas

Arthur Georgalas has conducted formulation work and applied research in various product categories at several leading cosmetic manufacturers, and more recently, established his consultancy, Georgalas Endeavors LLC. Georgalas is an active member of the IFSCC, SCC and NYSCC and has presented at many conferences. As an adjunct professor, he instructs two classes in the cosmetic science master’s program at Fairleigh Dickinson University, and presents courses in botanicals and formulation for the SCC Continuing Education Program. He also serves as a subject matter expert for the recently launched Cosmetics & Toiletries Complete Cosmetic Chemist course, “Developing Natural Cosmetic Formulations.”

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