Editor’s note: This column is the second in a quarterly in-depth report on naturals in personal care. Part III, appearing in the September issue of Cosmetics & Toiletries magazine, will discuss trends in raw materials. The series ends in December, focusing on the importance of wellness to the spa industry. How many of you use natural skin care, hair care or other beauty products?
How many of you regularly exercise—yoga included? How many of you consider yourself a tree hugger? You don’t have to be a tree hugger to embrace the natural and wellness trend.
The naturals and wellness trend has gone mainstream. It includes beauty, health and fitness and is expected to grow into a US$1 trillion business by 2010. The natural ingredients segment, targeting women 35–55 years and baby boomers, is growing with the rise of the wellness trend. Even 20-year-olds who want to postpone the aging process are discovering wellness...