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Turning into the Volume Trend
Posted: March 5, 2007
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Caption 1: Pump it up volumizing mousse hair tresses
What Panelists Said About a Regimen of Volumizing Formulas
It was found in this study that volume is important for consumers, and that they will use a variety of products to get it. Equally as important, it was found that consumers are willing to change their products to achieve the benefits of volume. The mousse volumizing system was preferred by 63% of panelists over their current regimen, and 61% of panelists preferred the gel volumizing system over their current volumizing regimen. A majority of panelists also agreed that the volumizing mousse and gel formulas distributed evenly through hair, holding the style in place while providing volume.
The Art Of Volume Kit
National Starch Personal Care offers the Art of Volume prototype formulas (and kit) to formulators of hair care products interested in a new approach to volumizing. For more details about the Art of Volume prototypes, and to look at the comprehenive consumer research, download the PowerPoint presentation at http://www.personalcarepolymers.com/presentations/presentations.asp
- Kathy Maurer
National Starch Personal Care