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Indian Baby Care Market Expected to Grow into 2015
Posted: April 26, 2013
A report conducted by RNCOS has found growth in the Indian baby care market, which it expects to grow further into 2015. Driving factors include: increasing spending power and increasing awareness about baby health and nourishment.
The report was presented at South Asia's first Child, Baby and Maternity Expo (CBME), India 2013, an event organized by UBM India.
The report states that the Indian baby and child care market has substantially grown during the past few years and caught the attention of many international players. Estimated to be INR 647.6 billion (US $11.91 billion) in 2012, it is forecasted to register a CAGR of around 17% from 2011-2015.
The child and baby care market comprises baby cosmetics, food, diaper, baby and children apparel, footwear, toys and accessories/merchandise market. The majority of the market is children and baby apparel at INR 586.1 billion (US $10.78 billion); however, the cosmetics market is valued at INR 7.9 billion for 2013 (US $140 million), which is growing at a CAGR of 12%.
The baby food and diapers market are also expected to grow from 2011-2015, at 10% during 18%, respectively. The toys and accessories markets are also forecasted to grow.