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Skin-lightening products have become more popular around the world. With the increased number of lightening, whitening and brightening products, questions have arisen as to the safety of some skin-bleaching ingredients. The US Food and Drug Administration has proposed a ban on over-the-counter sales of cosmetic products containing hydroquinone.
The interest in lightening products remains strong, which means that there is a need for other ingredients that achieve the same lightening results. One emerging product in this realm is magnesium ascorbyl phosphate. Magnesium ascorbyl phosphate is a water-soluble derivative of vitamin C, known to show some evidence of skin lightening abilities. The Mintel Global New Products Database (GNPD) and its Cosmetic Research product-tracking extension both show rapidly increasing numbers of new products featuring magnesium ascorbyl phosphate.
The Givenchy Black For Light Mask, launched in France, is a unique product that features magnesium ascorbyl phosphate. The mask is designed to “illuminate, unify and revitalize.” It reduces pigmentation flaws, which is what lightening products are meant to do. What makes this product unique is that it uses a photo luminescent complex to reflect the light on the skin.
Olí Face has a complete antiaging skin care system that has been launched in the United States. One product, the Anti-Aging Eye Contour Cream, contains magnesium ascorbyl phosphate along with olive oil and olive leaf. This eye cream claims to minimize dark circles, stimulate cell regeneration and prevent lines.
Mintel GNPD has seen the continued popularity of whitening and lightening products especially formulated for Asian skin types. Milotte Laboratories C’Care Vitamin Extra White Facial Foam was launched in Vietnam specifically for medium to dark skin. This product also contains magnesium ascorbyl phosphate. The foam is enriched with vitamin E and C to whiten skin.