Provital has launched the first ingredient in a new line of actives based on plant stem cells. Citrustem (INCI: Water (aqua) (and) Glycerin (and) Citrus Aurantium Dulcis (Orange) Callus Culture Extract (and) Xanthan Gum) is produced from stem cells of a Mediterranean orange, Citrus sinensis. It has been shown clinically to improves skin’s architecture via modulating the expression of genes leading to an increase in the synthesis of Collagen VI, elastin and ADAM metallopeptidase—an enzyme necessary for normal collagen formation and function.
According to the company, rejuvenating the components of the extracellular matrix results in enhanced organization and density of the dermis, leading to a more youthful appearance. In vivo clinicals show an improvement in the skin’s microrelief profile. The product imparts renewed firmness, elasticity and smoothness to the skin while reducing fine lines and wrinkles.
Note: Centerchem, Inc., is the company's exclusive North American distributor. Visit the company at booth 814 during the NY SCC Suppliers' Day.