Croda's formulation collection, Emotional Synesthesia, offers tranformative textures inspired by the phenomena of tactile-emotional synesthesia. It features four formulations that embrace sensory stimulation.
A selection of the formulas contain vegan alternatives as well as other environmentally conscious ingredients that aim to match trends while maintaining quality. The formulas include:
Draw It Out Activated Charcoal Cleansing Stick
A water-activated cleanser in solid form containing mineral oil alternative, Crodamol CAP (INCI: Cetearyl Ethylhexanoate (and) Isopropyl Myristate) and vegan suitable* alternative to natural beeswax, Syncrowax SB1 (INCI: Synthetic Beeswax).
Mango Butter and Sea Salt Silicone-free Scalp Scrub Bar
This silicone-free scalp scrub bar offers a combination of vegan* suitable ingredients Crodacol CS50 (INCI: Cetearyl Alcohol) and Syncrowax ORM (INCI: Sorbitol/Sebacic Acid Copolymer Behenate) to provide the structure of the bar while Cropure Mango Butter (INCI: Mangifera Indica (Mango) Seed Butter) acts as a moisturizing emollient.
Related: Packaging Trend Tracker: Enhanced Experiences & Sustainability
Cuticle Seal and Protect Pre-Shampoo Primer Balm
This balm helps seal, prep and protect hair before cleansing. SensaLuxe DF (INCI: Dioctyldodecyl Dodecanedioate) enhances the condition of damaged hair, leaving it smooth and soft, while Crodamine SC (INCI: Hydroxyethyl Diethylenetriamine Dioleamide/Palmitamide) provides static control. The inclusion of Crodabond CSA (INCI: Hydrogenated Castor Oil/Sebacic Acid Copolymer), a 100% naturally derived per ISO 16128 film-former, smooths and seals cuticles and repairs split hair fibers
Glow For It Dewy Bouncy Blush
This formulation illuminates and revitalizes skin while providing vibrant color to the cheeks. This blush is 95% naturally derived according to ISO 16128 and vegan* suitable, answering consumer demand for eco-friendly beauty. The combination of rheology modifiers Volarest FL (INCI: Acrylates/Beheneth-25 Methacrylate Copolymer) and Amigel (INCI: Sclerotium Gum) creates a soft, bouncy texture.
*can be considered to be generally suitable for vegan; however, as there is no single agreed definition nor a standard, global certification, if you are interested in making a vegan claim, please request our Vegan Suitability statement for specifics on this product and compare to the certification(s) you are seeking to meet.
