Utilizing Elastomer Powder to Blur the Lines of Age
By: Charlie Granatell
Posted: October 25, 2012
An aging baby boomer population in recent decades has led to the rapid growth of the anti-aging market. While anti-aging products often focus on depigmenting and collagen-producing actives, consumer satisfaction and efficacy with these products must be supported by ingredients that blur lines, wrinkles and other imperfections.
This need led Grant to develop Gransil EP-9 (INCI: Polysilicone-11 (and) Water (aqua) (and) Laureth-12 (and) Phenoxyethanol (and) Ethylhexylglycerin), a 60% emulsion of spherical elastomer powder for immediate soft focus, wrinkle correction and sensory feel. This powder has a controlled particle size of 2-4 microns to offer enhanced aesthetics and improved formula dispersibility. Not only will consumer see an instant improvement in their skin, but formulators can also take advantage of a number of additional formulation benefits.
Putting Wrinkles in Soft Focus
Today's consumer most often desires immediate results. While actives cannot always provide these immediate results, Gransil EP-9 can blur lines and wrinkles to maintain customer satisfaction with immediatcy. The powder is suited for an instant soft focus effect in formulations.
This soft focus effect is due to the powder's concentrated elastomer content of 60% polysilicone-11. This concentration provides an intensified wrinkle filling and line blurring function to visibly diminish lines and wrinkles. The powder is recommended at 25-45% for instant soft focus.
A Luxurious Feel
Gransil EP-9 also provides a soft cushion and silky feel with application to give the consumer a feeling of luxury. Gransil EP-9 delivers an excellent non-tacky, non-oily, smooth feel to all applications areas. The end result leaves a powdery after feel on the applied area. The powder is recommended at 5-10% for added sensory feel.
The powder also provides a mattifying effect. Therefore, it can be used in products for oily skin, as the elastomer network offers sebum absorption and control to soak up excess oils on the skin and T-Zone areas.
Gransil EP-9 technology offers a number of advantages over other materials including cost performance and ease of use. Gransil EP-9 can be combined with active ingredients to offer both immediate and long term benefits in formulations. Although the powder is ideal for formulations designed to mask crow’s feet and under eye blemishes, it can be incorporated into skin care, color cosmetics , body care and sun care.
Gransil EP-9 can be formulated into o/w emulsions, w/o emulsions, dispersions and other formulating systems. For water-based formulations Gransil EP-9 can simply be combined with the aqueous phase to create effective products.
The elastomer powder has an excellent safety profile. It has a globally approved regulatory status along with a non-irritating, non-sensitizing safety profile.
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