Adriant

Adriant brings support and advice to manufacturers regarding product development and marketing strategies. The company tailors methodologies to help manufacturers position products in the market and operates in several industries: food and drinks, automotive and beauty and fragrances. The company offers a broad spectrum of approaches: quantitative methods for product testing, home use tests, sensory profiling, screening tests and consumer segmentation; qualitative studies including observation of consumer behavior, motivational studies and ethnological studies; and specific methodologies for preference mapping, sensory trade-off and perception mapping, among others.