Givaudan Fragrance Corp.

Givaudan announced the launch of its IRRESISTIBLE Laundry Serum, an integrated solution developed for the company’s fragrance capsules.

Givaudan Extends PlanetCaps Range Into Personal Care Category, Launches New Laundry Serum

The technology was originally developed for fabric softeners, and the company now offers a microplastic-free option for hair and body care.

With this new innovation, Givaudan’s officials hope to accurately pinpoint which odor molecules fit which receptor in the human olfactory system.

Givaudan Unveils “Groundbreaking Discovery” in Scent Receptor Research

The new methodology “unlocks” 20 specific human odor receptors and reveals which natural scent molecules they can detect.

In addition to the exhibit, Givaudan perfumers Dalia Izem and Gaël Montero created a signature scent for the museum called “Universal Breeze.”

Givaudan, Louvre Abu Dhabi Partner on Immersive Sensory Guided Tour

Visitors will go on a guided olfactory tour pairing fragrances with artworks.

The founding family executives of the house, Nestor Francisco Mendes and Rinaldo José Mendes, will continue to lead Vollmens.

Givaudan Acquires Majority Stake in Vollmens Fragrances to Strengthen Presence in Latin America

Vollmens Fragrances is based in Saltinho, Brazil and has been operating since 2004.