This video is sponsored by: IFF
In this exclusive video interview, sponsored by IFF, cosmetic chemists and influencers Victoria Fu and Gloria Lu — co-founders of Chemist Confessions — discuss the delicate balance between science-driven formulation and consumer marketing.
Drawing from their experience in product development and content creation, Fu and Lu analyze the intersection of ingredient technical efficacy and marketability. They offer insights into how beauty brands can communicate the value of "workhorse" ingredients — those that perform reliably but often lack consumer recognition.
As a case study, they spotlight betaine, which is generally not the star active in formulations but its lasting moisturizing effects and skin barrier protection warrant such. By repositioning the ingredient as an osmolyte, this draws beauty consumer intrigue and opens the door to educating them. (You can learn more about betaine and osmolytes here.)
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- Gain an in-depth understanding of the complex interplay between science and market perception; and
- Learn how to develop products that are both effective and commercially successful.
