Wiechers Named C&T Technical Advisor

Posted: June 6, 2007

World-renown Delivery Expert to Deliver Top Cosmetic Insight

CAROL STREAM, IL, USA—Sharpening its competitive edge, Allured Publishing Corporation, the global information leader in the cosmetic, personal care, fragrance, and spa and healthy aging industries, has signed world-renown delivery expert, Prof. Johann W. Wiechers, PhD, as its Technical Advisor in an exclusive, multi-faceted capacity.

In his newly created role, Wiechers will not only source and write on emerging innovations in cosmetics and personal care R&D for Cosmetics & Toiletries magazine—he will also identify key trends for events and books, as well as the industry’s experts in such areas. Cosmetics & Toiletries magazine’s biweekly e-newsletter, C&T Today, will feature regular exclusives written by Wiechers, and at international events he will network as an extension of the Cosmetics & Toiletries magazine team.

“Johann is a sharp addition to our team,” said Rachel Chapman, senior editor of Cosmetics & Toiletries magazine. “He will raise our level of technical expertise and precision in the magazine, as well as our books and events, to new heights, and expand our contact base immeasurably. In addition, he will broaden the international dimension for all our content. We’re fortunate and excited to have him join us.”

"Joining Allured Publishing as part of my new consultancy role feels like the perfectly natural thing to do," Wiechers commented. "First of all, having been associated with Cosmetics & Toiletries magazine's advisory board since October 1999, it feels like I am already part of the family. My love for teaching fundamentals of cosmetic science in a nonbiased way has already been noted by the cosmetic industry. This extended association with Allured allows me to continue these activities as well as to keep highly involved in industry events. Joining forces with Allured Publishing will be a triple-win situation: a win for Allured Publishing, a win for my company and a win for the readers of Cosmetics & Toiletries."