Grayson Associates and Innovatize have collaborated to offer European-based companies the opportunity to acquire China-based beauty marketing and supplier companies. The new service will seek out and present suitable acquisition candidates customized to the needs and requirements of the interested party.
"It is almost impossible for a US cosmetic or personal care company to enter the China market without large expenditures and equal uncertainty as to the outcome. Knowing the challenges of China from the inside will be the key to success in this market," said Suzanne Grayson, co-founder of Grayson Associates.
Grayson and her partner/husband Bob have been consulting for the cosmetic and personal care industries for more than 30 years. In addition, they founded Cosmo Expo and HBA Global Expo.