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Besides better reflecting Adhesives Research’s new corporate structure, the company reports that the new web site will better serve current and prospective customers. “The new site includes detailed information about what we do and the capabilities we have to deliver innovative and custom-developed solutions across the many industries our four new divisions serve,” said George Cramer, Vice President of Marketing and Commercial Development.
The new site features a keyword search engine, printable product data sheets, drop-down menus, and a “send to a friend” email option. The three entry portals to the site, North America, Europe, and Asia, each have their own corporate description and contact information.