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Alberto Culver's St. Ives brand is adding a new range of face care products to its portfolio. The company is launching Elements, a line consisting of three scrubs and two cleansers. Reportedly, the launch marks a milestone in the St. Ives scrub category. The St. Ives Apricot Scrub was launched in 1982.
Elements is targeted to consumers ages 20-40. The line includes an olive cleanser and and olive scrub, both formulated with olive leaf extract and olive oil PEG-7 esters. Both products were created to address dry skin. The product line launched in stores in March. For more information, visit www.stives.com.