Excerpt Only This is a shortened version or summary of the article that appeared in the December 2007 issue of Cosmetics & Toiletries magazine. If you would like a copy of the complete article, please contact us at email@example.com.
Filling the Fluorescent Palette
May 1, 2006 | Contact Author | By: Bud Brewster
In the search for more exciting cosmetic colors, the cosmetic chemist can draw on colors that are more exciting by definition. They are the fluorescent colors. According to one source, they are seen 75% sooner than conventional color, they are three times brighter than conventional color, and they draw the observer’s eye back for a second look 59% of the time.