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Croda's acquisition of Innovachem adds two new product lines to the Croda portfolio: the Panthequat conditioner and the LiquiWax range of cosmetic esters. As a quaternized panthenol, Panthequat conditioner offers the benefits of panthenol—shiny, manageable hair and smooth, soft, moisturized skin—along with the substantivity imparted by a long-chain quaternary. The LiquiWax enable Croda to offer an even larger portfolio of multifunctional emollient esters with enhanced skin conditioning functionality, including softening and lubrication, as well as improved barrier function for moisturization benefits.
The acquisition was finalized on December 20, 2012. During the first half of 2013, Croda will transition the products offered by Innovachem, and formerly sold through third party distribution, into its portfolio.