Fragrancing Hair Care Products—An Overview

$$item.publishDate) | Contact Author | By: Philip Carrubba, Edward Matson and Elizabeth Carrubba, Carrubba Inc.
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Title: Fragrancing Hair Care Products—An Overview
  • Article

Fragrance plays a major role in the success of many hair care products. Marketers often want a fragrance to make a unified aromatic statement about the brand. Unique technical challenges are posed by each product type, however. This article will review the various technical consideration when fragrancing a variety of hair care products.

Excerpt Only This is a shortened version or summary of the article that appeared in the Dec. 1, 2001 issue of Cosmetics & Toiletries magazine. The full content is not currently available online.