White Tea Brews Natural Beauty

Posted: March 13, 2007

Green tea has become popular in personal care in the past several years, but white tea is showing substantial growth across many beauty categories.

White tea can be found in many different personal care categories--spanning from body care to color cosmetics. It originates from the young buds and leaves of the Camellia sinensis, a plant that is also used to produce green, oolong and black tea. The buds and leaves have small, white hairs, which explains how white tea earned its name.

Each variety of tea is processed differently for varying degrees of oxidation. White tea is minimally processed, which results in a higher level of catechins, thus making it a strong antioxidant. Due to the minimization of processing, white tea can sometimes be more expensive than its counterparts.

The Mintel Cosmetic Research database, a subsidiary of the Mintel Global New Products Database (GNPD), points to several trends to further illustrate white tea’s immense popularity. As consumers continue to desire unique products with strong antioxidant properties, as well as expensive or rare ingredients, white tea will continue to have a chance to flourish.

White tea can be found in Bioelements Power Peptide, a product that speaks to this consumer need. The peptides are used in this product for their antiaging properties, as well as for increasing moisture. Credibility comes in the form of professional endorsement, as it claims to be “used by leading estheticians in professional facials.” This product is intended for use prior to day or night treatments.