Knowing Your Audience, with Jack Ferguson, PhD

Nov 1, 2013 | Contact Author | By: Rachel L. Grabenhofer, Cosmetics & Toiletries
Your message has been sent.
(click to close)
Contact the Author
Save
This item has been saved to your library.
View My Library
(click to close)
Save to My Library
Title: Knowing Your Audience, with Jack Ferguson, PhD
Beecham Productsx GlaxoSmothKlinex Bootsx Star Ratingx Oriflamex
  • Article
  • Media
  • Keywords/Abstract
  • Related Material
Jack Ferguson, PhD Jack Ferguson, PhD

Keywords: Beecham Products | GlaxoSmothKline | Boots | Star Rating | Oriflame

Abstract: Jack Ferguson, PhD, believes that gaining a deeper understanding of consumer needs has propelled the industry forward, and he would know—part of his role is to think like consumers as he advises on cosmetic product claims for British television.

View citation for this article

R Grabenhofer, Knowing Your Audience with Jack Ferguson, PhD, Cosm & Toil 128(11) 839 (2013)

Market Data

  • Awareness among consumers about the harmful effects of UV boosted sun care sales by 6.5% in 2012 in the United States.
  • Sun care marketers are diversifying their product offerings; a common trend emerging is to include tint.
  • Although spray-on sun care products are popular, there are rising concerns associated with the inhalation of nanoparticles.
view full article

Excerpt Only This is a shortened version or summary of the article you requested. To view the complete article, please log in or create an account. Registration is Free!

Jack Ferguson, PhD, believes that gaining a deeper understanding of consumer needs has propelled the industry forward, and he would know—part of his role is to think like consumers, as he advises on cosmetic product claims for British television. “You have to have better claims and products that work,” says Ferguson, who adds, “and cosmetics are knocking on the borderline of drugs.” He notes that unlike the U.S. marketing rules, in the UK, manufacturers have the opportunity to offer cosmetics that are physiological, so long as there is good support data and the products are safe. This belief for scientific support and products with real benefits echoes that of his early mentors, as the following highlights of his career demonstrate.

C&T: Describe your background and education interests.
Most of my studying was in Scotland at the University of Strathclyde, in Glasgow. My first degree was in biology and chemistry, then I went straight into my PhD but in bioengineering—a slightly different route. Bioengineering is the application of engineering to biology and medicine, so here I studied with engineers, physicists, etc. My focus was on skin’s structure and mechanical properties, and the effects of substances on the skin. During that time, I also worked with Professor [Pierre] Agache in the dermatology department at the Hôpital St. Jacques in Besançon, France. This was really a nice experience that led me into skin; at that point, it was either go into cosmetics or pharma.

C&T: How did you get started in personal care?
I first got into skin care in 1978 when I went to work for what was then the Beecham Products company in London. It eventually merged with SmithKline Beecham, then Glaxo Wellcome to become what’s now GlaxoSmithKline. Beecham had quite a number of cosmetic products at the time, many in Europe and some in South Africa. There, I measurements the skin benefits of products and ingredients. It was an interesting place to start.

Excerpt Only This is a shortened version or summary of the article you requested. To view the complete article, please log in or create an account. Registration is Free!

Media

Author Biographies

 

Close

Biography: Jack Ferguson, PhD

Jack Ferguson, PhD, is the director and owner of an independent R&D and consultancy business, Skinnovation Ltd., based in Nottingham, England. The company focusses on developing state-of- the- art sun care products and skin care and advises on advertising and product claims for cosmetics. He has 28 years of experience in the development, manufacture and testing of cosmetics. Since 2001, he has advised Clearcast, formerly the Broadcast Advertising Clearance Centre in London, on support data for advertising claims submitted by advertisers prior to broadcasting. Ferguson is also a non-executive director of the clinical testing company Cutest Systems Ltd., and is a regular writer and speaker in the cosmetics R&D industry, having given the 2007 Medal Lecture of the Society of Cosmetic Scientists in London on the topic of the physiological cosmetics.

Next image >

 
 

Close

It's Free...

Register or Log in to get full access to this content

Registration includes:

  • Access to all premium content
  • One click ingredient sample requests
  • Save articles in the My Library tool

Create an Account or Log In