Sunscreen potions, self-tanners and bronzing dusts proliferate as northern regions cycle into summer. Some consumers want a tanned, summer glow to their skin, while others demand safeguarding from UV radiation as skin cancer cases continue to rise worldwide.
Regardless of the season, photoaging and UV protection are key concerns in our industry. As one expert explained, the realization that sunscreen actives are a core reality behind the vast hype of antiaging is a recent phenomenon. While proving UV protection is a daunting task, as a recent lawsuit in California reminds us, the sun care market continues to grow with new combinations of raw materials and sun actives.