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50+ Formulating, Asian Innovation, Water and More at in-cosmetics 2013
By: Imogen Matthews
Posted: March 11, 2013
page 2 of 3
Florence Bernardin, general manager of Information & Inspiration, is a beauty industry specialist on the Asian cosmetic market. She will draw on her expertise to identify the next big trends to come out of Asia that will inspire markets and brands.
She notes that Japan is a market with a long beauty tradition that sees a speedy renewal cycle of brands every few years, boosted by young consumers asking for novelties. She identifies the trend of water in every form, such as in new textures (e.g. mist, jelly, water, mask) and form (e.g. lotion, mist, booster, massage).
Bernardin will provide examples of traditional Chinese, Korean and Japanese precious ingredients applied to modern skin care and hair care formulations. Beauty drinks are booming in China, Japan and Korea, where scalp care is also becoming the new skin territory. Another key trend to watch is for electro beauty devices aimed at creating perfection and nomadism.
Over 50: An Overlooked Demographic
Mark Beasley, managing director of rhc advantage, has conducted research that shows the over 50 group is now too large to ignore. He is commissioning research specifically for the in-cosmetics 2013 trends presentations that will help to explain the myths and realities of this growing demographic. According to Beasley, marketers should reevaluate their marketing strategy in light of continued demographic change.
His suggestions include:
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