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Kline Identifies Seven Up-and-Coming Markets in Professional Skin Care
Posted: September 17, 2013
With a decade of experience in presenting market insights and analysis that have helped propel the global professional skin market forward, consulting and research firm Kline & Company is celebrating the 10th anniversary of its Professional Skin Care Global Series report with its newly expanded coverage of seven of the world’s up-and-coming markets. The 2013 edition of the industry’s longest-running report of its kind will examine emerging market opportunities in Thailand, Indonesia, Benelux, Poland, Russia, South Africa and Canada, along with continuing coverage of Brazil, the U.S. and India.
“Over the past decade, our Professional Skin Care Global Series study has provided a comprehensive and accurate coverage of market shifts, challenges, and opportunities in the industry, enabling our clients to access the critical data they need to stay ahead of competition,” says Karen Doskow, Kline’s industry manager. “As the mature markets have stabilized, we’re harnessing that knowledge and expertise to shift our focus toward those markets where we expect to see the greatest potential.”
Among the most notable trends of the past 10 years, according to Doskow, market consolidation and technology evolution have been hallmarks of the industry. In the U.S., for example, the top five brands now account for nearly 40% of market share, and beauty leaders, like Procter & Gamble and L’Oréal, have acquired professional brands to add these products to their portfolios. As a result, the technologies and active ingredients once found exclusively in professional skin care lines have infiltrated the mass market, giving consumers broader access to professional-quality products across a wider range of price points, while also expanding the reach of mass-market manufacturers. This has kept professional product manufacturers on their toes, driving continuous innovation to develop new products that promise greater efficacy, novel delivery systems and other breakthrough developments.
For the full report, visit GCI magazine, Cosmetics & Toiletries' sister site for beauty business and marketing.